This blog is created and maintained by the EFI Fiery Latin America team. As part of our DNA, we love to share and exchange experiences with our partner, customers, friends and the market.
Meet the team
Fiery Americas Sr. Director
Spencer has more than 25 years of experience in sales and technology, much of that time in the graphics industry. He has been on this second stint at EFI since 2013 – the first was between 1995 and 2006 – now leading a world-class team of sales and business development professionals responsible for marketing EFI Fiery products and services in the Americas and Asia-Pacific region. Spencer holds a Bachelor of Science in Management and Marketing from California State University – Long Beach.
Head of EFI Fiery in Latin America
Marcelo has been with EFI since 2014. He has more than two decades of experience in the printing industry with prior experiences in leader’s companies, always dedicating himself to bringing more innovation and knowledge to the sector. Graduated in Marketing from Universidade Anhembi Morumbi and with a strong technology background, He is always pursuing new growth hacking things that can improve our product and services in a smarter way. Just obtained a certificate from Insper in Digital Marketing and Artificial Intelligence for Decision Making.
Educational Content Architect
Alexandre works at EFI since 2015 and takes care of e-learning development and Fiery certifications. Its material is used by more than 6,000 students each year in the field of digital printing. He has more than 20 years of experience in the graphic industry with strong expertise in creating cross-media marketing and web-to-print and being an ace in presentations and translations at fairs and conventions in LA with materials in Spanish, English, and Portuguese. He holds a bachelor’s degree in Systems Analysis and a postgraduate degree in Marketing and Digital Media from FGV.
Sales Dev. and Technical Specialist
Charles currently has business development responsibility for part of South America, with many years of experience in the printing industry, providing technical sales support to our OEM & Dealer partners in all aspects of the sales cycle for South American countries. In-depth knowledge of the culture of different countries in the region helps customers with color management, variable data printing, workflow automation, and digital production printing environments. Technician in Data Processing, postgraduated in Information Technology from PUC, and MBA in Business Management from FGV.
Digital Sales Specialist
Sigi is a professional with over 20 years of experience in the graphic industry, focusing on a solution sales approaches. He has been part of the EFI team since 2005, currently handling all the digital sales in Latin America. He also has background experience with account management at Canon USA. Works focused on customer satisfaction, oriented to identify and meet the needs of each client. He likes to convey and demonstrate the value of complex technologies to stakeholders at all levels, helping them increase the efficiency of their processes and their profit potential.
Sr. Sales Development Manager
Marco manages the sales relationship with OEM Partners in the FIERY division, responsible for Mexico and Central America operations. He has over 20 years of experience in the digital printing industry. Before joining EFI , in 2007, he held various positions at Xerox Mexico in the sales organization. He holds a bachelor’s degree from the UVM University in IT management and a master’s degree in business from the Universidad Iberoamericana in Mexico.
Senior Technical Sales Specialist
David manages the technical sales relationship with OEM partners and resellers. Based in Dallas, Texas, his territory covers Central US, Mexico, Latin America, and the Caribbean. He has over 25 years of consulting experience, selling SaaS solutions and assisting clients with industry technologies. He spent more than 20 years at Xerox Corporation in customer support, service, and sales organization. He attended Northwood University and graduated from Collin College.
Carlos is currently responsible for EFI’s marketing in Latin America. He has been a member of the company’s team since 2015, having served as sales manager for South America for approximately five years. Before that, he coordinated EMEA and APAC web channels for cross-media printing at DirectSmile GmbH. Graduated in Marketing and Communication at the Universität der Künste in Berlin, Germany. In addition to Spanish, he is fluent in English, French, German, Italian, and Portuguese.